Multi-Channel Fulfilment lets you use your existing FBA inventory to fulfil orders from any sales channel — your own website, eBay, or any other platform. Amazon stores, picks, packs, and ships the order, regardless of where the customer bought it.
How MCF Works
You submit fulfilment orders through Seller Central or via API. Provide the customer's delivery address and the product details, and Amazon ships the order from your FBA inventory. The customer receives the product in Amazon-branded or unbranded packaging (you can choose).
When MCF Makes Sense
MCF is valuable when you sell on multiple platforms and want to maintain a single inventory pool in Amazon's warehouse. Instead of holding separate stock for your website, eBay, and Amazon, everything sits in FBA and is allocated as orders come in from each channel.
This simplifies logistics enormously. One inventory to manage, one prep process, and Amazon's fulfilment network handling delivery for all channels. The alternative — maintaining separate stock in different locations — is operationally complex and ties up more capital.
The Costs
MCF fulfilment fees are typically higher than standard FBA fees — you are paying Amazon for the convenience of using their network for non-Amazon orders. The exact fees depend on the delivery speed you choose (standard, expedited, or priority) and the product size and weight.
Compare MCF costs against alternative fulfilment options. For some sellers, MCF is cost-competitive with third-party fulfilment services. For others, the premium is too high and self-fulfilment or a dedicated 3PL is cheaper.
Packaging Options
By default, MCF orders ship in Amazon-branded packaging. If you do not want your eBay or website customers receiving an Amazon box, you can select unbranded packaging. This is particularly important for brand-conscious sellers who want a consistent customer experience across channels.
Setting Up MCF
In Seller Central, go to Orders > Create Fulfilment Order. Enter the recipient's details and select the products from your FBA inventory. For higher volumes, integrating MCF via API or through multi-channel management software automates the process.
MCF is a powerful tool for sellers who want the convenience of Amazon's fulfilment network across all their sales channels. Evaluate the costs against your alternatives and decide whether the operational simplicity justifies any premium.