Amazon's Default Position
Amazon's standard policy is one seller account per person or business entity. Operating multiple accounts without approval is a violation that can result in all accounts being permanently suspended.
When Multiple Accounts Are Permitted
Amazon grants exceptions for legitimate business reasons: separate legal entities, different categories requiring separate branding, managing accounts for clients as an agency, or specific operational requirements. The key is a legitimate business justification.
How to Request Permission
Contact Seller Support explaining your specific need. Provide documentation showing separate business entities. Explain how accounts will operate independently — different products, bank accounts, and addresses. There is no guaranteed approval, but well-documented requests have the best chance.
Keeping Accounts Separate
If approved, maintain strict separation. Different bank accounts, business details, internet connections, and device profiles. Any crossover can trigger investigation.
Common Mistakes That Trigger Detection
Amazon detects connections through shared IP addresses, payment information, device cookies, matching business details, and correlated selling patterns. Even legitimate multiple accounts can be flagged without careful separation.
The Risks of Unauthorised Multiple Accounts
When detected, all connected accounts are typically suspended simultaneously. The potential cost of losing your entire Amazon business far outweighs any advantage of an unauthorised second account.
Alternative Approaches
Before pursuing multiple accounts, consider whether your goals can be achieved within one. Multiple brands can operate under a single account. Different categories do not require separate accounts. Multiple accounts should be a last resort for genuine business needs.