The right tools make Amazon selling more efficient, more informed, and more profitable. Here is a curated list of the most useful tools for UK Amazon sellers in 2026, organised by function.
Product Research
Keepa (£17/month) — Essential for price and sales rank history. Shows you how a product has performed over time, which is far more valuable than today's snapshot. If you subscribe to only one tool, make it Keepa.
Jungle Scout (from £29/month) — Product database, sales estimator, and niche analysis. Useful for finding product opportunities and validating demand. Strong for private label research.
Helium 10 (from £29/month) — Comprehensive suite including product research, keyword research, listing optimisation, and competitor tracking. More features than Jungle Scout but steeper learning curve.
Sourcing
Tactical Arbitrage (from £19/month) — Scans retail websites and flags products that meet your criteria for online arbitrage. A massive time saver for OA sellers.
SellerAmp SAS (from £17/month) — Product analysis tool that integrates with Amazon's search and provides quick profit calculations, competition data, and Keepa charts in one view.
Repricing
RepricerExpress (from £55/month) — Automated repricing that adjusts your prices based on rules you set. Helps maintain Buy Box share without constant manual attention.
Inventory Management
InventoryLab (from £49/month) — Tracks profitability per product, manages listing workflows, and provides financial reporting. Popular with arbitrage sellers.
SoStocked (from £49/month) — Inventory planning and forecasting tool that helps prevent stockouts and overstock situations.
Accounting
A2X (from £19/month) or Link My Books (from £17/month) — Automatically imports Amazon transaction data into Xero or QuickBooks, properly categorising sales, fees, and refunds. Saves hours of manual bookkeeping.
Free Tools
Amazon's own Seller App (free) provides barcode scanning and quick product lookups. Amazon's FBA Revenue Calculator (free) shows fee breakdowns for any product. Google Trends (free) helps identify demand trends.
Choosing Your Stack
Start with Keepa and the free Amazon tools. Add a sourcing tool once you are regularly finding products. Add repricing and inventory management tools as your catalogue and volume grow. Do not subscribe to everything at once — let your needs drive your tool selection.