What Amazon Renewed Is
Amazon Renewed is a programme for selling refurbished, pre-owned, and open-box products with a quality guarantee. Products sold under the Renewed badge come with Amazon's Renewed Guarantee, which gives customers confidence that the product has been inspected, tested, and works like new. For sellers who can source refurbished stock, this opens up a lucrative market segment.
Getting Approved
Amazon Renewed has strict approval requirements. You typically need to provide invoices showing a minimum value of refurbished product purchases (this amount varies but is often in the tens of thousands of pounds), demonstrate that you have a proper refurbishment process, and show that your products meet Amazon's quality standards. Some categories require additional certifications.
The application process involves submitting documentation about your business, your supply chain, and your quality control procedures. This is not a programme you can join casually — it is designed for established sellers with professional refurbishment capabilities or reliable refurbished supply chains.
What You Can Sell
The most popular Renewed categories are electronics — smartphones, laptops, tablets, headphones, and similar tech products. Home appliances, kitchen gadgets, and tools are also common. The key requirement is that every product must be thoroughly tested and meet a cosmetic standard that Amazon specifies for each category.
Products must work like new and look close to new. Minor cosmetic imperfections may be acceptable depending on the category, but they must be disclosed in the listing. Battery-powered products must hold a minimum battery capacity (typically 80 percent of original).
Pricing and Margins
Renewed products typically sell at 15 to 40 percent below the new price, depending on the product and condition. Your margins come from sourcing refurbished stock at a cost low enough that the discounted selling price still leaves room for profit after Amazon fees. Building reliable supply relationships with refurbishment companies or customer-return processors is essential.
The Customer Promise
The Amazon Renewed Guarantee gives customers a replacement or refund for a specified period after purchase. This means you need to maintain quality standards — excessive returns or complaints will risk your Renewed approval. Treat quality control as the foundation of your Renewed business, not an afterthought.
Amazon Renewed is not for everyone, but for sellers who can establish reliable refurbished supply chains and maintain high quality standards, it offers access to a growing market with strong customer demand.